Branding

Alexandru Munteanu

Our client, a social worker, mandated us to establish a brand for the business he’s launching.

The logos in the social worker industry are all built around a similar concept. We have decided to take a fresh approach.

Based on our client’s initials and an abstract styling of two people where one helps the other, we were able to create a unique and personalized logo.

The chosen color palette is at the same time soft, accessible and tangy. It inspires confidence and professionalism while having a strong community aspect.