Billy Mokas CPA
The previous logo no longer fits with the current values of the company and its leadership.
The client rightfully found the previous color scheme too aggressive. The “CPA” not being put forward gave an impression of lesser importance; something the client was very adamant about.
The base for the rebranding is to transmit the idea of an established accounting company, that inspires trust and approachability through familiarity. The choice of muted colors emphasizes this fact.